Page 2 - Affiliate Overview Step 2

Here is the clever and easy way to promote products and services:
More than 200 million times a day people use Google and its partner sites to find what they are looking for. Google AdWords Select is a Pay Per Click (PPC) advertising system maintained by Google. If you use Google you have probably seen the AdWords. They appear as little text ads next to search results on Google.



They also appear on AOL, Ask Jeeves, Earthlink, Teoma, Sympatico, and many other search engines.
Content-Targeted Advertising service is Google?s latest addition to AdWords. It displays AdWords ads on web content pages related to your chosen keywords. This provides broader exposure and greater reach for your AdWords campaign.

Not only will the AdWords show on Google searches and on the search results of their partners, but also on other websites such as HowStuffWorks, Weather Underground, and Blogger. With Google AdWords you create your own ads. You choose keywords which tell Google where to show your ads. You only pay when someone clicks on them. You have total control over every aspect of your campaign. Real-time online reporting tells you what?s working. You can put limits on daily spending. Changes are free and instant.

The Google AdWord system works differently than a traditional Pay Per Click service. AdWords ads are ranked based on a formula of the Cost Per Click and the Click Through Rate (CTR), which enables an ads rank to improve without increasing the cost. The better your CTR, the higher up on the screen your ad will be placed. This is advantageous to you, because your ads are more visible to the customer. Therefore, you get more clicks.

Initially this system may be a little confusing, but once you master it, it is very effective. As your ad?s CTR improves, its ranking in the search results also improves at no additional cost.